Global Perspective.
Local Precision.
A marketing consultancy helping Irish and European brands expand into Mexico and Latin America through culturally fluent strategy.
Built to Build Brands
Creative Shore was founded by Jackie Trainor, a marketing strategist with over 30 years of experience across Mexico, Latin America, and the U.S. Hispanic market. After decades of growing global and regional brands, Jackie relocated to Dublin to help Irish companies enter these markets with senior-led strategy and deep cultural fluency—empowering them to connect, build trust, and grow with confidence.
How we work
Agile by Design
A lean, senior team based in Ireland and Mexico, built to flex around your needs without traditional agency overhead.
Tailored to You
We plug into your world: leading strategy, supporting your in-house team, or managing the full rollout—whatever fits best.
Built to Deliver
Built to Deliver: From launch to scale, we bring focus, flexibility, and results. No wasted time, layers, or fluff.
Why Work With Us
Experience Across Borders
30+ years across three continents.
We help brands grow internationally and land locally.
Senior-Level Strategy
Led by experienced professionals.
Sharper thinking, faster decisions, and accountability at every step.
Cultural Fluency
Deep understanding of diverse markets.
We connect across borders, languages, and mindsets.
Meet Jackie Trainor,
the Mind Behind Creative Shore
“Breaking into a new market isn’t just about translation—it’s about understanding how people think, buy, and build trust.
For Irish brands entering Mexico and Latin America, the challenge is cultural, not just commercial. You need someone who knows the market from the inside—someone who understands both where you're coming from and where you're going.
I’ve spent over 30 years helping global brands succeed across Mexico, Latin America, and the U.S. Hispanic market. I’ve worked on the ground, side-by-side with clients, navigating what works and what falls flat.
Early in my career, I was mentored by David Ogilvy. He taught me that clarity, empathy, and relevance are what truly move markets—and people.
That’s what Creative Shore brings: senior-led strategy, sharp creative thinking, and cultural fluency that helps Irish brands enter new markets with confidence and credibility.”
Our Services
From Strategy to Execution
Strategy & Creative
We help define your brand and sharpen your message with smart, insight-led thinking. Whether launching a product, entering a new market, or repositioning your business, we align strategy with opportunity.
Includes custom go-to-market planning for Mexico and Latin America—from segmentation and positioning to audience insights and rollout planning. We also conduct tailored market studies to uncover actionable intelligence on your target market.
Assets & Activation
From pitch decks to digital campaigns, product explainers to packaging—we create assets that speak your customer’s language. Our offshore creative production team in Mexico delivers high-quality design, content, and execution at speed and scale. We also support launch efforts with PR, earned media, and channel-ready sales tools that open doors and drive engagement.
Market Execution
We help you localise your brand, offering, and messaging to resonate culturally—whether you’re B2B, B2C, or both.
We provide guidance on packaging and market expectations, and connect you with trusted operators, brand partners, and decision-makers. Our network gives you real presence on the ground—while we focus on your marketing impact.